Speaking in a press conference and quoted by ComNews, its CEO Oleg Tumanov added that gross revenues last year amounted to R2.1 billion.
In his view, these figures were very good for an online movie service and not something all IT companies can boast.
Indeed, ivi’s average rate of revenue growth in the last six years stands at 61%.
Experts project ivi’s net revenues for 2017 to be between R2-2.5 billion.
Ivi had 33 million users monthly in 2016 and became available globally at the end of the year.
TVOD, EST and SVOD are becoming increasingly popular in Russia.
Furthermore, cooperation is increasingly being seen between OTT services and related industries such as telecoms, retail, film distribution and copyright holders.