The CBS Studios International-AMC Networks International venture secured an overall UK audience share of 1.45% in 2016, up 12% on 2015 according to official BARB data. The channels’ record-breaking month was March with 1.55% share of UK viewers, and the strongest ever share of UK viewers was reached on June 4, 2016 with 2%.
Mike Moriarty, President, AMC Networks International UK said, “We have wrapped up yet another momentous year for the CBS UK channels. 2016 is the second year in a row for us to have achieved a record audience share, which amounts to an over 100% increase over the two-year period.”
CBS Reality has carved out a position as the biggest factual entertainment channel in the UK amongst adult women and the tenth most watched non-PSB channel amongst all adults in 2016. It’s increasingly investing in original production.
CBS Drama enjoyed its first full year on the Freeview platform resulting in a 44% audience increase.
Reed Manville, EVP International Channels, CBS Studios International said, “2016 has been another terrific year for the CBS UK channel portfolio, delivering outstanding results for both advertisers and viewers. With its winning mix of original content and classic library programming, we are looking forward to further growth for the channels in 2017.”
The channels were first established in 2009 following a joint venture between CBS and the then Chellomedia.