Bertrand Meheut will become the vice president of the SFR board, further bolstering its ambitions in the development of its own content offer.
Its been 12 months since Meheut left Canal – ousted in a management shake-up by chairman Vincent Bollore in September 2015 – and his arrival at the SFR-Altice group is seen as a reflection in the fortunes of both. While the French premium TV operation has seen its fortunes decline, SFR has picked up rights to the English Premier League and has set its sights on the domestic Ligue 1 championship.
“As vice-chairman of the board, Meheut will play a major role. His presence and role on the board demonstrates our commitment to accelerate the implementation of our strategy around sports, entertainment, series, movies and information,” said SFR CEO Michel Combes.
At the same time, SFR has announced the appointment of Anne-France Laclide to the board as chair of its audit committee.