Renaud will be responsible for all TV and digital sales, as well as format licensing in the region. Reporting to Tobi de Graaff, EVP Western Europe, he will take up his new role in January 2017.
Renaud has worked for ITV for the past 12 years. His most recent position was sales director, EMEA & International Format Sales at ITV Studios Global Entertainment, managing content and format sales in Italian speaking markets, the Middle East and Africa. He was also responsible for international format production partnerships and previously managed ITV’s sales business in Benelux, Israel, Greece and Portugal.
Commenting on the appointment, de Graaff said: “Andre will be a huge asset to the team with his background in TV and format sales across a number of different markets. His appointment follows two other recent key Western Europe hires, Adam Bishop, our VP of sales for German and French speaking territories, and Fraser Robinson, who joined us as our genre director for scripted.”
Renaud added: “BBC Worldwide has an amazing catalogue of top class content which makes this a very exciting opportunity for me. I am thrilled to continue building relationships with the clients in Italy and Iberia and look forward to joining the team in the New Year.”