Jonsson has been with Irdeto since 2008, having joined the company as VP sales, Asia Pacific, and will now lead the company’s sales and account management teams worldwide.
Commenting on the promotion, Doug Lowther, CEO, Irdeto, said: “At Irdeto, we believe that a holistic approach is essential for pay media operators and content owners to prosper in today’s evolving pay media landscape.
“Bengt has a strong track record of growing Irdeto’s business by offering innovative, valuable solutions to operators and content owners. He has proven his ability to build strong relationships with customers and partners through collaboration and open communication. Our customers see immense value in this approach.”
Prior to joining Irdeto, Jonsson was CEO of LyngBox Media AB, a Swedish hybrid set-top box start-up, and also held senior management positions with Thomson’s Client Device business unit in Asia and with Nokia’s multimedia business units in Asia and Europe.
He is based out of the company’s global headquarters in Hoofddorp, Netherlands.