BBC+ is available free for iOS and Android and uses the established BBC ID to propose content to the user. Since its introduction in 2010 more than seven million people have signed in.
Clare Hudson, Executive Editor, Homepage and BBC+ said: “By making BBC+ customisable, we are able to give users more relevant things to read, watch and listen to from across the BBC. This means you can use your spare moments well because once you’ve caught up on the day’s main events you can browse articles from across the BBC on topics you’ve chosen yourself. It’s also an easy way to discover things you weren’t expecting to find as everything is brought together in one simple app.”
The BBC hopes that users will be able to explore topics of interest that would otherwise have gone undiscovered.