Thirteen companies have expressed an interest in undertaking audience research for the Polish public broadcaster TVP.
Wirtualne Media reports that they include the UK’s Kantar and that talks have so far taken place with nine of the companies.
Furthermore, 10 companies have expressed an interest in undertaking an audit of Nielsen requested by TVP.
TVP has expressed dissatisfaction with Nielsen, with which it has a contract until 2019, and in May this year invited a “technical dialogue” with companies about the common measurement on TV and online viewer measurement.