MacAvock was DVB executive director for 14 years before becoming Head of Delivery, Platforms and Services at EBU Technology & Innovation.
He replaces Phil Laven who has served in the position since 2008.
Commenting on his appointment, MacAvock said, “I look forward to the challenges ahead. Chairing DVB is a huge honor, and it remains at the center of the way we do TV. DVB needs to stand on the shoulders of its past successes to prepare for an exciting future: no small challenge in today’s ever changing environment.”
Issues awaiting MacAvock include the ongoing development of UHDTV with decisions on HDR, HFR and Next Generation Audio. There’s also a study mission group on virtual reality that will report back in the next few months.