Eurosport makes US breakthrough

Eurosport NewEurosport has signed an agreement with Discovery Communications that will make its flagship channel available to viewers in the US for the first time ever in its 24-year history.

Starting on September 28, a new Saturday afternoon programming block named Eurosport in Velocity, featuring motorsports highlights, will air from 1-3PM ET/PT, with encore presentations showing every Sunday morning on Discovery’s Velocity channel.

The latter is the first US cable network targeting an upscale male audience.

Commenting on the development, Jean-Thierry Augustin, Eurosport Group CEO, said: “This is the first programming agreement with Discovery since our partnership was forged end of 2012. It’s a great example of the powerful synergies and opportunities we can create together. For the first time in Eurosport’s history, American viewers will have a sight of our channel’s expert sports TV production and best-in-class commentary. We’re delighted our TV channel’s initial programming steps into the U.S. will be on our stakeholder’s channel, Velocity.”

Bob Scanlon, general manager of Velocity, added: “Eurosport on Velocity” is one more way we are strengthening Velocity’s connection with our target audience.
“As the only home for Eurosport in the US, Velocity is delivering unique programming that no other U.S.-based network can offer to viewers. We’re excited to be the American flagship for such a well-established, high-quality brand like Eurosport and look forward to working with the Eurosport team.”