BBC World Service is launching the first ever BBC Urdu TV programme, Sairbeen, which will be broadcast by Express News in Pakistan.
From Monday, February 11, the BBC’s new TV programme in Urdu will air three times a week on Express News.
The new BBC TV programme builds on the longstanding success of the flagship daily BBC Urdu radio programme brand, Sairbeen, which is a household name in Pakistan.
“I am excited at what promises to be a very challenging time ahead, both in terms of living the story of this unique region, and doing it on one of the fastest-growing media platforms, television,” said Aamer Ahmed Khan, editor of BBC Urdu.
“I am aware of the high expectations our audiences have of BBC, and I am thrilled at the prospect of engaging a newer, younger audience that keenly awaits our TV offer.”
Mazhar Abbas, director of current affairs, Express News, added: “For years, millions of people in Pakistan have grown up listening to Sairbeen on BBC Urdu radio. We now look forward to seeing the next generation make the new BBC Urdu programme essential viewing on Express News.
“By carrying Sairbeen on our channel, we will be able to present something people are currently missing on television in Pakistan – the in-depth and independent analysis from the BBC on national and international issues with leading experts.”