CTC promotes marketing exec

Russia’s CTC Media has appointed Elmira Makhmutova as its chief marketing officer.

She was previously marketing director of the Peretz channel and that role will now be taken over by Maksim Pobedin, former deputy marketing director of Peretz.

Makhmutova has been with CTC Media, which is backed by MTG and one of the leading broadcasters in Russia, for five years.

In her new position, she will be responsible for further development of strategic marketing, ATL, BTL, online marketing, regional marketing, as well as marketing communications in the CIS and the other countries in which CTC International operates.