KPN Group Belgium plans to enter the digital TV market, making use of the new open access rules in the country. The company’s CEO Jos Donvil told local press the operator plans to operate as a ‘price fighter’.
KPN plans to offer bundles including digital TV and broadband access. Just recently, the operator signed a five-year deal with Belgacom for access to its VDSL-2 network.
The new digital TV offer from the Dutch incumbent telecom operator will compete head on with the products from Belgacom, Telenet, VOO, Numericable Belgium and Mobistar.
Until recently, television distribution in Belgium was mainly via cable, but Belgacom TV is now making strond gains with its IPTV service Belgacom TV. In the Dutch speaking part Telenet enjoys a near-monopoly on cable, with a more fragmented picture on the Walloon side, but the combined operators operate under the single VOO brand.
On satellite, there is the TV Vlaanderen service for Flanders and TeleSat for the French-speaking part of the country. Mobistar offers a hybrid service
KPN already operates on the Belgian mobile telephony market with its cut-price brand Base.