LG launches 3D premium portal

LG Electronics has announced the worldwide opening of 3D World, a premium content service that will be available to LG’s Cinema 3D Smart TV users in nearly 70 countries.

The new service is based on the company’s original 3D Zone Smart TV app launched last year. The new 3D World will give its customers access to a wide selection of 3D content via a “card” on the home dashboard of their TV.

3D World lets users search through 3D content across numerous content categories such as entertainment, sports, documentary, kids, and lifestyle.

“3D World is a critical part of LG’s long-term strategy which includes controlling more of the 3D ecosystem that Cinema 3D owners experience,” said Havis Kwon, President and CEO of LG Home Entertainment Company.

3D World will be offered in app format for Cinema 3D Smart TVs that were produced in 2011, while 2012 models will use the streamlined card system on the Home Dashboard.