Sony Pictures Television Networks has announced the launch of a dedicated film channel for the UK market.
Sony Movie Channel will be ad supported and go live this spring, accompanied by a +1 hour sister channel. It is the second Sony-branded network in the UK and marks the first time the Sony Movie Channel brand has been launched outside of the United States.
It will offer contemporary library features and TV movies from Sony Pictures as well as other studios and independent distributors. The channel will be carried on Sky’s basic package, available to over 10 million subscribers
Announcing the plans, Kate Marsh, senior vice president, broadcast and channel development, for SPT, said: “Movies are a strong driver in the pay-TV world so we’re very excited to launch Sony Movie Channel in the UK. Offering a wide variety of contemporary film entertainment every day, the scheduling will attract movie lovers of all tastes, helping advertisers reach a range of demographics.”
Last month, SPT acquired the five Dolphin TV channels Movies4Men, Movies4Men+1, Movies4Men2, Movies4Men2+1 and Men&Movies.