A new lobby group has been created to push for the widespread adoption of the new MPEG-DASH (Dynamic Adaptive Streaming over HTTP) standard. The DASH Promoters Group (DASH-PG) has been created following the ratification of the standard in November 2011.
MPEG-DASH has already been adopted by a number of European hybrid platforms, including the UK’s Freeview HD and the French next-generation DTT norm, TNT 2.0. It is also expected to be included as part of the UK hybrid DTT platform, YouView.
The membership of the DASH Promoters Group represents a significant cross-section of major players across the multimedia and video delivery value chain. Microsoft, Netflix and Qualcomm are the founding members. Other companies currently include: Adobe, AEG Digital Media, Akamai, BuyDRM, Digital Rapids, Digital TV Labs, Dolby, EBU-UER, Elemental, Envivio, Ericsson, Harmonic, Intertrust, NDS, Packet Ship, Path1, RGB Networks, Samsung, Thomson, University of Klagenfurt and ZiXi.
The principal behind the standard is to define a universal delivery format for Internet, based on the ‘best elements’ of proprietary streaming technologies such as Adobe Dynamic Streaming for Flash, Apple HTTP Adaptive Streaming and Microsoft Smooth Streaming.