IFA 2011 – BERLIN. Turkish based CE manufacturer Vestel and BitTorrent are showcasing the world’s first BitTorrent certified digital TV in Berlin.
Vestel’s new BitTorrent Certified TV will enable consumers to find, play and share all types of personal media, independently produced content and internet files directly on their TV. A first prototype is on show at the IFA.
“Consumers want all types of personal media and internet content in their living rooms and the TV remains the most desired device for consuming this digital media, regardless of source,” said Hakan Kutlu, deputy general manager responsible for marketing at Vestel.
“BitTorrent certification helps our TV line meet this consumer demand and ensures that Vestel products remain at the forefront of technology innovation and adoption.”
“The world of digital media has become unnecessarily complex and results in an increasingly fragmented consumer experience,” said Shahi Ghanem, chief strategist at BitTorrent.
“People want access to their entire content library — personal media, internet files, and artist approved content — regardless of source, media type, or file format. Vestel understands this consumer demand and will use BitTorrent certification to help ensure that users of their TV products will have access to a powerful, open ecosystem that guarantees consumers can play any content on any Vestel TV that is BitTorrent Certified. We’re exceptionally pleased to be working with Vestel and look forward to a long and beneficial partnership with the company.”
“We created the BitTorrent Certified programme to invite consumer electronics makers to help us achieve the ecosystem vision,” added Ghanem, “Through the program, CE makers can leverage the speed of the BitTorrent protocol and key downloading, transcoding, sharing and file-shifting features to make it easy for everyday people to find, get and play all files on any certified devices.”