WATCH VIDEO: Sky has launched a major cross-platform marketing campaign for its pull VOD service Sky Anytime+. The campaign, which will run across TV, cinema, outdoor, press and online, features the legend of King Arthur and the Round Table. It follows on from the fairy tale theme that has run in recent advertisements for Sky Broadband.
Gathered around the stone round table, the TV campaign sees King Arthur set an array of quests for his knights, including Sir Launcelot, who is charged with combining the King’s Sky Broadband Unlimited service with his Sky+ HD box to create a selection of on-demand entertainment. To the King’s astonishment, Launcelot announces that he has already completed this quest that morning, and that the service is called Sky Anytime+.
“Following the success of the ‘Happily Ever After’ campaign, we’re pleased to return with a new take on the fairytale theme to launch Sky Anytime+ and emphasise the simplicity of setting it up,” Lucian Smithers, director, brand strategy and communications,” BSkyB.
Sky Anytime+ was quietly launched last December and is available to all subscribers to the DTH platform, providing they also take the Sky Broadband Unlimited or Lite packages. It provides several hundred hours on content from both Sky-branded and third party channels.
The creative was produced by WCRS&Co (part of the Engine Group). Media planning is being handled by Mediacom.