Deutsche Telekom has announced the winners of the Interactive TV Award 2011 honouring the best ideas for “TV of the future” in two categories. A sports bet application won the “Developer” award and a TV community concept received the creative “Freestyle” trophy. Winners and runners-up received a total cash prize of €70,000.
The winner of the “Developer” category: “BetWorld” by IpAppMedia, a media consulting company based in Zurich, was the best concept based on Microsoft’s technical development platform “Mediaroom Presentation Framework” (MPF). The application brings sports betting to the television.
The award for the most creative award entry in the “Freestyle” category went to “TV together” by Oliver Caron, a web design freelancer from Ratheim in Germany. His concept allows friends to link up by webcam so that they can see each other and chat while watching TV.
The second and third-placed entries were the “Interactive Formula 1″ by TeraVolt from Hamburg (Germany) and the “Contextual Shopping App” by Delivery Agent from Denver (USA).
Jury president Christian P. Illek, director of marketing, Deutsche Telekom Germany, commented in a statement: “The entries of the Interactive TV Award 2011 covered a wide range of topics. Many of them hit the bull’s eye of what we want to achieve for Entertain – an emotional interactive television. Not only the winners delivered strong answers. Altogether this is a real success for our innovation contest and an excellent point of departure for continuing our combined efforts for future TV.”
Details of the four winners can be found on the Interactive TV Award blog; the first three are only available in German, the fourth one also in English.
“BetWorld” by IpAppMedia (Zürich/Swiss)
“TV together” by Oliver Caron (Ratheim/Germany)
“Interactive Formula 1” by TeraVolt (Hamburg/Germany)
“Contextual Shopping App” by Delivery Agent (Denver/USA)