Discovery Communication’s business in Eastern Europe is to be renamed Discovery Networks, Central and Eastern Europe, Middle East and Africa (CEEMEA).
The move follows the formal merger of the company’s Central European and Emerging Markets operations at the start of the year.
Discovery Networks CEEMEA has nine channel brands, led by Discovery Channel, TLC, Animal Planet, Discovery Science and Discovery HD Showcase. Headquartered in Warsaw and will offices in London, Moscow, Bucharest and Budapest, it broadcasts in 18 local languages in 99 countries across three continents.
Discovery Networks EMEA was split into Discovery Networks CEEMEA and Discovery Networks Western Europe at the end of last year.