MTV Networks International has launched a dedicated catch-up TV portal in the UK. MTV OD will feature both new and familiar shows such as Jersey Shore and My Super Sweet.
Initially available online, MTV is also plans to add further outlets in the first half of the year.
Philip O’Ferrall, Senior Vice President at MTV Networks International said: “MTV has been broadcasting innovative and boundary pushing programming since the 90s. Today, the MTV Generation is connected and driven by search and social media recommendation. We are launching MTV OD in response to the tremendous demand for full length content on our websites.” O’Ferrall said the portal would enable MTV viewers to discover content they might not previously have heard of.
Users in the UK can pay £1 for one day or £2 for a week’s access to access as much programming as they want. Payment can be made via SMS with PayPal launching in February.
MTV OD has full media player functionality and variable bandwidth streaming from DSL to HD to ensure image quality and high quality video playback.