Digital movie content distributor Diva AG has announced a global deal with the Vestel Group to carry Diva’s Viewster VoD application in over 100 different territories.
The Viewster deal makes Diva Vestel Group’s first VOD partner at a key strategic time for the company. Vestel manufactures around 7 million units a year under some 100 retail brand names.
“We are delighted to partner with Vestel Group,”, said Richard Ganter, SVP partner alliances at Diva AG, in a statement. “Vestel has an unrivalled portfolio of consumer electronics brands offering connected devices, and we will be making available Diva’s very best multi-language video on demand TV content to them. All of Vestel Groups TV consumer segments and brands will benefit from Viewster’s high quality day and date releases and outstanding catalogue movie content.”
Vestel will ship DIVA’s Viewster offering on its branded connected devices as of January 2011 in more than 40 countries across Europe. Hakan Kutlu, deputy director for Vestel Group commented, “This agreement with Diva AG offers us immediate access to high quality, multi-language movie and TV content across all relevant territories. DIVA is an outstanding and fast moving company that will ensure our customers can enjoy the very best content whenever they wish, and wherever they are.”
Diva offers an extensive catalogue of classic and current Hollywood movies and independent films and TV series, adding action, comedy, thriller and other popular genre new release movies (along with further TV series) on a continuous basis. The company refreshes some 20 percent of its catalogue each year, with each title being offered for at least three months.