CES 2011 – LAS VEGAS. NDS is premiering a ready-made software solution designed to provide a framework for over-the-top services. It has developed a platform based around the dual ARM Cortex-A9 processor and ARM Mali-400 MP GPU and its NDS InfiniteTV product.
“With a thin-client approach, the possibilities for manufacturers are taken to a new level; easy integration and a sophisticated architecture will ensure an optimal service with a short time to market,” said Jonathan Beavon, director of segment marketing, NDS. “With ARM we believe we are in a strong position to deliver new opportunities for OTT and connected TV services.”
The co-operation with the Cambridge-based semiconductor manufacturer will help integrate Infinite TV with a variety of devices.
To use Infinite TV consumers would enter a portal and register themselves and their devices, providing some preferences and demographic data. This would include the selection of programmes, search terms and genres. The system then makes relevant decisions, based on who is watching, refreshing premium content and advertising on a regular basis.
Infinite TV is an open internet platform for connected TVs intended to improve the viewing experience by providing better content choice using broadcast and broadband content. Users can enjoy linear channels, catch-up TV and on-demand content through a single, intuitive user experience.
Unlike widget-based systems available on connected TVs, Infinite TV is an end-to-end service platform that brings broadcast and broadband content together into a single, rich user experience. It provides personalisation through advanced catalogue mechanisms that offer search and content recommendations based on users’ viewing habits and preferences.