Virgin Media has signed a multiscreen deal to deliver VOD content from Channel 5 to its TV, online and mobile video platforms. Demand Five is the last of the major terrestrial broadcasters to be added to Virgin’s VOD platform. The cableco becomes the only pay-TV platform to carry VOD from all four of Britain’s legacy broadcasters.
The new deal will allow Virgin to show a majority shows from Channel 5 and its sister services Fiver and Five US, many of them in the HD format.