Ukraine is seeking wider distribution of its TV channels in neighbouring Russia.
According to AKTR and Sat Expert, Russia’s National Radio and TV Council has received a letter from Ukraine’s Ministry of Foreign Affairs requesting help in the matter.
It has been concluded that the best solution is for such channels to have carriage on cable networks and the DTH platform Tricolor TV. Both have extensive coverage and there is the added bonus that Ukrainian channels would be able to reach direct agreements with cable operators without any government interference.
It is believed that carriage of the channels solely on the DTH platform NTV-Plus, as has previously been suggested, would be insufficient to meet demand from viewers in Russia.