Yahoo has acquired the UK internet rights to the English Premier League from the start of the 2010/11 season. The three year deal for five minute highlights of every Premier League match emulates similar deals in the US that have been signed by Yahoo with sports rights holders that include the NBA, PGA and NHL.
However, the Premier League highlights will only be available from midnight Sunday after weekend games and midnight the same day for weekday matches. This gives time for viewers to other platforms, including live and recorded TV packages and mobile TV, to have already viewed the content.
The internet rights package had been held by Virgin Media since 2007.
The final package of rights for the 2010 – 2013 period, the long form Saturday evening highlights, have been retained by Sky for its Football First programme.
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