“At the moment people who have an interest in niche channels are under served by the cable operators, ” said Yoram Levi, Manager Content, Ziggo, speaking at the Kabelraden congress.
A solution would be to introduce ‘channels on demand’ alongside VOD, which is now made possible by technical developments. “This would be a very good way to serve niche audiences using the network in the most efficient way.”
Ziggo and UPC, the two largest cable operators in The Netherlands, are quickly expanding their respective VOD offers with Ziggo offering premium movies on-demand from all major studios.
At UPC Nederland, plans are under way to bring HD on-demand as well as even more channel-branded content. Bringing web TV to the regular TV screen is also part of the strategy, said Dennis Bekenkamp, UPC, but the exact way how to make this a reality is still ‘work in progress’.