The international distribution of Fine Living Network (FLN) is the latest product of a joint venture that was created last year between Scripps Networks Interactive and Chellomedia’s UK-based business unit Chello Zone, part of Liberty Global. (See Broadband TV News passim)
As part of a rebranding initiative, FLN will step into part of the distribution footprint created by Zone Club, a women’s lifestyle and entertainment channel that Chello Zone contributed to the joint venture when it was created in November. From the outset, FLN will be seen in 2.6 million households throughout the EMEA region.
Zone Club’s dedicated territory feeds for Hungary and Poland, reaching 6.5 million TV households, remains unchanged and continue as part of the 11 channel portfolio under the management of Chello Central Europe, a business unit of Chellomedia.
FLN’s debut follows on the heels of the launch of Food Network, the joint venture’s first channel launch. Food Network is now distributed to over 10 million homes in the UK and EMEA.
FLN will target five content genres – Home, Cuisine, Travel, Style and Wellbeing. The service will draw on premiere productions from Scripps Networks, as well as complementary programming from third-party producers. Along with the television channel, FLN’s website – finelivingnetwork.com – also debuts internationally.