The Latvian incumbent telco Lattelecom has introduce a pre-pay DTT offer to viewers living within a 70km radius of the capital Riga.
The channels it carries will be available free of charge for the first 30 days after customers purchase a ‘start-up’ package for LVL44.50 (€62.50), consisting of a LVL39 for a decoder and LVL5.50 for a smartcard.
Viewers in the rest of Latvia will continue to be offered a just a free package of five channels, though following ASO everyone in the country will have the opportunity to watch up to 70 digital TV channels.
DTT services are already watched in over 50,000 Latvian homes, while 21,000 have so far opted to watch the pre-pay offer.
DTT signals cover 99% of Latvia and the main TV channels in the country, starting with LTV1 within Riga and environs from April 1, will all be going digital in the next few months. The only exception at present is MTG’s TV3.
About Chris Dziadul
"In an industry that experiences rapid change and often a confusing subsequent
constant supply of news, it is often refreshing to read an insightful perspective. Broadband
TV News and its editorial team regularly provide a context and
helpful analysis to breaking news.”
Broadband TV News is the must-read publication for those working in the Business of the Multiscreen Television. We deliver news, insight and data direct to your desktop. As well as our constantly updated website you can sign-up to our Daily and Weekly email bulletins. 
Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.