The MPEG Industry Forum (MPEGIF) has announced that the first inaugural meeting of its recently launched 3DTV Working Group will be held during CES 2010 on Saturday, January 9.
All interested industry participants are invited to attend as the meeting is open to the press, as well as both members and non-members of the MPEGIF.
The 3DTV Working Group, with its founding members being Motorola, Harmonic, dicas, NetLogic, MainConcept and TDVision, is following in the great tradition of Working Groups created by MPEGIF over the years, and will take on an unique, important position in the industry closing the gap between content mastering, an area covered superbly by SMPTE, and content display, which is perfectly represented by the CEA. It will also facilitate a coordinated course of action both in respect of technology standardisation and creation of adequate business models.
“I am extraordinarily pleased with the overwhelmingly positive response we received after the launch of our 3D campaign, and I am more convinced than ever that the industry will benefit tremendously from the 3DTV Working Group led by my colleague Dr. Sean McCarthy”, commented Prof. Dr. h. c. Sebastian Moeritz, Ppresident of MPEGIF and CEO at dicas, in a statement. “3DTV is a fantastic technology representing an interesting challenge and distinctive opportunity both on the technology as well as on the commercial front.”
“Clarity in the set of technologies required to complete a comprehensive delivery chain for 3D video is vital to its success,” said David Price, VP of MPEGIF and VP at Harmonic. “The investment in everything from cameras, editing and production suites to encoders to CPE demands global standardization to give business models a chance of success”.
“3DTV is not just the ‘hot topic of the day’ — it’s the natural evolution of digital media for the home. As we are seeing in the cinema, modern 3D creates a better and more immediate experience that was ever possible before.” said Dr. Sean McCarthy, chair of MPEGIF’s 3DTV Working Groupand Fellow of the Technical Staff at Motorola. “Today, the technology and ecosystem issues surrounding 3DTV distribution remind me of the challenges the industry faced a few years ago with the emergence of new MPEG4/AVC compression technologies. Yet, in other ways, 3DTV could become widespread much more quickly because 3DTV distribution can leverage existing MPEG-based headends, channels, and digital set top boxes.”
The kick-off meeting takes place on Saturday, January 9 between 1pm and 2pm at the MGM Conference Center, Las Vegas in Room 110.