Telefónica has reached an agreement with Telecom Italia SpA to buy its German subsidiary, HanseNet for €900 million in an all-cash deal. The acquisition will make Telefónica, which also owns O2 Germany, the number three player in the German market.
Closing of the transaction will take place in early 2010. The combined new company, Telefónica O2 Germany, will have 15 million mobile and around 2.4 million broadband customers. HanseNet currently has about 2.2 million broadband homes and is the fourth largest provider.Telefónica meanwhile currently has 253,000 broadband subscribers.
Hamburg-based HanseNet operates under the brand name Alice and reported revenue of €1.19 billion in 2008. HanseNet was acquired by Telecom Italia, Italy’s largest telecommunication company, in 2003.
The company has also just started to roll out a VDSL service in 50 cities across Germany.

"In an industry that experiences rapid change and often a confusing subsequent
constant supply of news, it is often refreshing to read an insightful perspective. Broadband
TV News and its editorial team regularly provide a context and
helpful analysis to breaking news.”
Broadband TV News is the must-read publication for those working in the Business of the Multiscreen Television. We deliver news, insight and data direct to your desktop. As well as our constantly updated website you can sign-up to our Daily and Weekly email bulletins.
Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.