UPC will officially launch its HD cable offer in Romania this Thursday (October 1).
Media Expres reports that the offer will initially consist of five channels – Pro TV HD, TVR HD, Eurosport HD, History HD and Fashion TV HD – and cost around €4-7 a month to receive.
UPC expects around half of its digital cable subscribers to opt for the HD offer, which is in due course also likely to include HBO HD and National Geographic HD.
UPC is employing Cisco technology for its new HD offer, with receivers being provided by Thomson and Pace.
By its projections, there will be around 640,000 HD ready units in Romania at the end of this year, along with 78,000 full HD plasma sets.
About Chris Dziadul
"In an industry that experiences rapid change and often a confusing subsequent
constant supply of news, it is often refreshing to read an insightful perspective. Broadband
TV News and its editorial team regularly provide a context and
helpful analysis to breaking news.”
Broadband TV News is the must-read publication for those working in the Business of the Multiscreen Television. We deliver news, insight and data direct to your desktop. As well as our constantly updated website you can sign-up to our Daily and Weekly email bulletins. 
Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.