Russia has been identified as one of four countries – the others being Brazil, India and China – likely to lead the recovery in the global ad market in 2010.
Although GroupM expects Central and Eastern Europe (CEE) to be the world’s hardest hit region in 2009, with spend down by 16.6%, it is expected to bounce back in 2010 with growth of 2.7%.
Western Europe and North America, on the other hand, are still predicted to have shrinking ad markets (-3.5% and – 6.1%) next year, while Latin America and Asean will be the most buoyant (+10.7% each).
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Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.