Russia to lead recovery

By Chris Dziadul
June 25, 2009 07.54 UK

Russia has been identified as one of four countries – the others being Brazil, India and China – likely to lead the recovery in the global ad market in 2010.

Although GroupM expects Central and Eastern Europe (CEE) to be the world’s hardest hit region in 2009, with spend down by 16.6%, it is expected to bounce back in 2010 with growth of 2.7%.

Western Europe and North America, on the other hand, are still predicted to have shrinking ad markets (-3.5% and – 6.1%) next year, while Latin America and Asean will be the most buoyant (+10.7% each).

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