The web TV service Babelgum says it has launched a redesigned website with a Flash-based player and released a new version of its mobile video application in the US, UK and Italy.
Following in the footsteps of Joost and others, Babelgum seems to have given up its proprietary player. Babelgum mobile claims it has already experienced success in the UK and Italy with, respectively, 30% and 25% of each country’s iPhone users.
The application made it into the top 10 free apps on the App Store within the first two weeks of launch last December, partly as a result of a strategic agreement with Vodafone, allowing contract customers with mobile internet bundles to enjoy all available video clips free of charge.
The new, free-to-use mobile application is now available for download on iPhone and iPod Touch devices. The Babelgum mobile application can be used in 3G and Wi-Fi mode. A version for G-Phone 1 will be released later this month and one for G-Phone 2 by mid April. The application will gradually extend to Blackberry Storm, Samsung Omnia and Nokia N97 and 5800 handsets.
With these new releases, Babelgum will be available on all major touchscreen phones and mobile operating systems including Apple mobile OS, Symbian, Android, Rim and Windows Mobile, covering most of the smartphone 3G global market.
Babelgum is also releasing a complete redesign of its website. Babelgum.com features a brand new flash-based video player where users can watch videos directly through their web browser and is designed to creatively align with the newly released mobile application.
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