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Mediaset Premium nudging 3m cards

By Julian Clover
March 18, 2009 10.09 UK

Active cards for the Italian DTT pay platform Mediaset Premium added another 800,000 during 2008 to reach 2.9 million.

The mini-pay package, one of two available to terrestrial homes in Italy, generated revenues of €403.7 million representing a 78.7% increase on 2007.

However, with advertising revenues for its free-to-air business stable at €2,881.1m, the company warned of a possible fall in overall revenues in 2009.

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