The Business of Multiscreen Television
Active cards for the Italian DTT pay platform Mediaset Premium added another 800,000 during 2008 to reach 2.9 million.
The mini-pay package, one of two available to terrestrial homes in Italy, generated revenues of €403.7 million representing a 78.7% increase on 2007.
However, with advertising revenues for its free-to-air business stable at €2,881.1m, the company warned of a possible fall in overall revenues in 2009.
About Julian CloverYou can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com. Julian has been following the media world for over 20 years with a focus on the UK and Nordic markets, HD, 3D and connected TV technologies.
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Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published. Read more about the report