Long running soap Coronation Street has become the first TV programme to feature ITV’s new mobile vouchering service.
The programme’s sponsor, furniture retailer Harveys, is to offer satellite viewers a voucher that can then be redeemed in stores across the UK. The mobile specialist Eagle Eye Solutions has created the service and technology.
The mobile discount will be advertised within Harvey’s dedicated sponsor area of the Coronation Street interactive service. Viewers can text the sponsor to receive a unique 8-digit code that is redeemable within the Harveys stores.
About Julian Clover
"In an industry that experiences rapid change and often a confusing subsequent
constant supply of news, it is often refreshing to read an insightful perspective. Broadband
TV News and its editorial team regularly provide a context and
helpful analysis to breaking news.”
Broadband TV News is the must-read publication for those working in the Business of the Multiscreen Television. We deliver news, insight and data direct to your desktop. As well as our constantly updated website you can sign-up to our Daily and Weekly email bulletins. 
Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.