The Spanish broadcasting group Sogecable will launch a new channel exclusively for DTT. Known as Canal Promo, it will specialise in home shopping programming and call-in TV shows. The channel will join two other similar offerings on the DTT platform, Tienda (Spanish for shop) from Veo TV and Cinco Shop (from broadcaster Cinco). Sogecable is owned by Digital+, Canal+ and Cuatro and already operates the Canal Club home shopping channel on the DTH platform.
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