MTV Networks is launching several new channels in the European market. In Holland, the company has launched the three new channels TMF Pure, Nick Toons and Nick Hits on the @Home cable network. TMF Pure is a new urban channel specialising in Hiphop, R&B, Dancehall and related genres. Nick Toons is an all-cartoon network and Nick Hits transmits music video clips aimed at kids between 5 and 15 years old.
In France, MTV Networks has announced it will launch MTV Base as its new urban channel, with Rap, Soul, R & B and more. The new channel will be carried on cable, DTH and IPTV platforms and complements MTV, MTV Pulse, and MTV Idol. The French network is doing very well, according to Thierry Cammas, CEO MTV Networks France, with income from advertising up 25%. “People also have to stop saying the market for thematic channels is not in a healthy state. Today it is possible the set up new channels.”
In Germany, MTV networks has launched TV Entertainment and Nick Premium on the Premiere Star DTH platform. MTV Entertainment offers “The Best Of MTV Shows”, such as ‘Fist of Zen’, ‘Pimp my Ride’, ‘Scarred’, ‘Viva la Bam’ and ‘Wild Boyz’. On Nick Premium there will be German TV premieres of various Nickelodeon series. The two channels come as an addition to MTV Music, which is already on the platform. MTV Music just plays hit video clips.