The business news channel CNBC has signed a multi-million dollar, three-year agreement with the Dubai International Financial Centre (DIFC). The partnership, which runs through 2010, comprises of cross-platform activities including on-air, online and event driven elements across CNBC channels in the US, Europe, Asia, India and Australia.
DIFC will associate itself with CNBC’s new half-hour monthly magazine news programme called Gateway to the Middle East. The sponsored programme, anchored by the Middle East Journal’s Dyala Sabbagh, debuts today on CNBC. It will be supported by a dedicated microsite where viewers can watch the programmes after they have aired, and access extended content, including articles from guest journalists who specialise in the Middle East, and blogs by the programme’s producer.