Modern Times Group has announced a restructuring of its programme packages on its Viasat DTH platform in Scandinavia. Subscribers in Sweden, Norway and Finland will have more than 20 different subscriber options.
Viasat’s so-called ‘flexible packaging’ is being introduced in Sweden on October 4, Norway on October 15 and Denmark on November 1. The packaging will give each subscriber a selection of local public and commercial channels – those seeking the SBS channels, including Kanal 5 and TV Norge, will have to seek out an alternative supplier as the rights are held by DTH rival Canal Digital.
Subscribers will then be able to choose between three thematic packages covering entertainment, documentary and news, and children’s and music. There are also premium sport and movie options.
The pricing ranges from SEK129 (€14) to SEK319. Subscribers on existing packages can wait until the end of their contract term before choosing to upgrade.