Emma Scott has been confirmed as the managing director of Freesat, the free-to-air satellite platform, jointly owned by the BBC and ITV. Scott joined the BBC in 1997, and became an advisor on corporate strategy to the former director-general Greg Dyke in 1999, before being appointed project director on Freesat in 2006.
Scott will report to BBC marketing director Tim Davie, who is also the chairman of Freesat, and to the Freesat board of directors.
It is planned that the long awaited public service Freesat will offer in the region of 200 channels when it launches next spring. Freesat will target the 27% of the UK population who are currently out of DTT coverage. High definition services will also be made available.
Last month it was announced that Alba, Humax, Panasonic and Sagem had been selected as the initial suppliers of receiving equipment for Freesat.