German cable operator KabelBW, active in the state of Baden-Wuertenberg, has launched a new marketing campaign to lure viewers away from satellite. Perfectly timed at the launch of the controversial Entavio platform by SES-Astra, the operator offers new subscribers six months free subscription and a waiving of the one-time entry fee.
“For satellite viewers we want to offer access to an inexpensive broadband and telephony service,” said chairman Klaus Thiemann. The offer is good for people subscribing to a combined internet and telephony package or to an extended TV bouquet.