Travelodge puts porn to bed
By Julian Clover
July 23, 2007 10.21 UK
The budget hotel chain Travelodge has announced it is to remove pay-per-view adult TV content from its 20,000 in room televisions – the first major chain to do so.
Instead, Travelodge will commence a £10 million (€13.57)m) rollout of new flat screen digital TV sets relying on content from the DTT platform Freeview.
“We have an ever increasing number of families staying with us and it’s appropriate that we remove adult TV. Our other customers tell us that they would prefer to use a hotel without adult content available so we have responded to meet their needs, said Travelodge’s chief operating officer, Guy Parsons.
Adult porn has in the past been a lucrative source of income for major hotel chains that purposefully limit the number of available multichannel services. However, the UK market is held by just two companies that pay the chains only 10% of the transaction fee.
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