Intelsat and Live Earth have today announced the satellite provider will be the official satellite capacity sponsor. When the largest HD music event in history takes place on July 7, Live Earth will use Intelsat to beam global entertainment headliners such as Madonna, Akon, Missy Higgins, Kumi Koda, UB40, The Police, Shakira, Joss Stone and Snoop Dogg to an estimated two billion viewers worldwide in an effort to raise awareness about the climate crisis.
Intelsat will use its network of satellite and terrestrial facilities for the collection and distribution of the Live Earth concerts in SD and HD video formats. The worldwide series of concerts will boast 24 hours of music across seven continents from eight cities and feature performances by more than 150 of the world’s top musical artists.