Sweden’s DTT pay platform Boxer added a further 18,000 subscribers in the first quarter of 2007. As of March 31, 2007, Boxer had 672,000 subscribers to its digital TV service, representing an increase of 103,000 year-on-year, a growth of 18%.
“In recent years, many private Swedish households have switched to digital, resulting in a trend where the influx of new customers is falling. However, each individual customer is buying more from us and the Boxer Tvillingkort (twin card) in particular is proving very popular,” says Henrik Skullman, managing director of Boxer.
Skullman says that Boxer has been able to counter the growing number if free digital channels by launching new channel packages and services for its customers