ZenithOptimedia has identified Central and Eastern Europe as one of two regions containing the world’s fastest growing ad markets. It expects Moldova’s ad market to expand by 185.7% between 2005-9, while those in Romania, Russia and Slovakia will grow by 160.4%, 143.2% and 106.4% respectively. The value of the ad market in Central and Europe, including all media, is meanwhile expected to almost double from $19,160 million (€14,352 million) in 2005 to $33,428 million in 2009. Internet expenditure is the fastest growing in the world as a whole and is expected to account for 8.7% of the total in 2009. This will put it ahead of cinema (0.5%), outdoor (6.0%) and radio (7.9%) but still a long way behind TV (37.6%).