YuMe and Verto Analytics have released research quantifying a ‘day in the digital life’ journey of US video consumers.
Multiscreen advertising steps forward
Access (Hall 14, D14) and YuME will showcase how they are helping operators better manage, deliver, and monetise OTT video content through a streamlined solution at IBC.
Toshiba choses YuMe as its first ad partner
Toshiba have chosen YuMe as the first ad partner on its Europe-wide smart TV portal, Cloud TV.
US smart TV users prefer free
A recent connected TV survey reveals short-form video and streamed TV show viewers prefer ad-supported content over subscription or Pay-per-View.