A new market snapshot by Parks Associates reveals 50% of consumers who try a VR (virtual reality) headset enjoy it and make plans to purchase one, while 15% who try one enjoy the experience and then buy a headset.
Acer Starbreeze, Google, HTC VIVE, Facebook’s Oculus, Samsung, and Sony Interactive Entertainment have announced the creation of a non-profit organisation of international headset manufacturers to promote the growth of the global virtual reality (VR) industry.
MIPCOM 2016 will be showcasing VR with a series of Virtual Reality Panel Sessions, focusing on creativity, production and financing.
Harmonic and NASA have released a 360-degree virtual reality (VR) viewing experience to the public.
Viaccess-Orca and Harmonic have teamed up to bring two innovative, fully integrated OTT SaaS and VR solutions to IBC2016.
SES together with Fraunhofer Heinrich Hertz Institute HHI in Berlin, will demonstrate a groundbreaking R&D project at IBC this year showcasing the transmission of a 10K x 2K panoramic video signal via satellite to multiple devices.
NeuLion has announced a new partnership with Nokia to deliver a professional solution utilizing the Neulion Digital Platform and Nokia’s Ozo virtual reality camera and Ozo Player SDK.
“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.
Eurosport has launched Eurosport VR, a new Virtual Reality application, which is now is ready to download ahead of this year’s Roland Garros and will feature daily highlights of the best matches.
The Consumer Technology Association (CTA) and National Association of Television Program Executives (NATPE) have announced the findings of a joint virtual reality (VR) research study of content creators in the Hollywood community that paint a picture for the future of the nascent technology.