MTV Networks has said that beginning next year, MTV Deutschland will become a pay-basic channel. Viva, also owned by the company, will remain free-to-air music and become the ‘main music […]
Polish joy for Viva
The music channel Viva has enjoyed a remarkably successful year in Poland, its ad revenues in the first 10 months, which amounted to PLN316,747,945 (€74,515,603), being 143.7% higher than in […]
VIVA to replace TMF in the UK
MTV Networks is dropping its TMF brand in the UK, replacing it with a new entertainment network that will take the VIVA name. The October 26 launch will put the […]