A new market snapshot by Parks Associates reveals 50% of consumers who try a VR (virtual reality) headset enjoy it and make plans to purchase one, while 15% who try one enjoy the experience and then buy a headset.
MIPCOM to showcase VR
MIPCOM 2016 will be showcasing VR with a series of Virtual Reality Panel Sessions, focusing on creativity, production and financing.
NASA and Harmonic show Virtual Reality experience
Harmonic and NASA have released a 360-degree virtual reality (VR) viewing experience to the public.
The prospects of virtual reality video in Germany unfolded
The opening game of the Bundesliga season 2016/17 was broadcast live in virtual reality (VR) by Fox, but not in Germany.
BBC Sport to offer VR Olympics
The BBC is to offer key events during the Rio Olympics in the virtual reality format.
ZDF to show first Ultra HD production
German public broadcaster ZDF will show its first documentary completely produced in Ultra HD/4K on September 25, 2016 at 19.30 CET.
Com Hem tests virtual reality
Com Hem Labs have developed a test concept designed to test the TV functionalities of virtual reality.
BBC reveals VR projects
Two new BBC virtual reality projects will receive their premiere at the Sheffield Doc Fest tomorrow.
Unitymedia shows DOCSIS 3.1 applications at ANGA COM
Together with its partner Cisco, German cable operator Unitymedia will unveil its Gigasphere, as it calls the DOCSIS 3.1 standard, at upcoming cable, satellite and broadband trade fair ANGA COM 2016.
Consumer awareness of VR technology is low
“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.