A new market snapshot by Parks Associates reveals 50% of consumers who try a VR (virtual reality) headset enjoy it and make plans to purchase one, while 15% who try one enjoy the experience and then buy a headset.
MIPCOM 2016 will be showcasing VR with a series of Virtual Reality Panel Sessions, focusing on creativity, production and financing.
Harmonic and NASA have released a 360-degree virtual reality (VR) viewing experience to the public.
The opening game of the Bundesliga season 2016/17 was broadcast live in virtual reality (VR) by Fox, but not in Germany.
The BBC is to offer key events during the Rio Olympics in the virtual reality format.
German public broadcaster ZDF will show its first documentary completely produced in Ultra HD/4K on September 25, 2016 at 19.30 CET.
Com Hem Labs have developed a test concept designed to test the TV functionalities of virtual reality.
Two new BBC virtual reality projects will receive their premiere at the Sheffield Doc Fest tomorrow.
Together with its partner Cisco, German cable operator Unitymedia will unveil its Gigasphere, as it calls the DOCSIS 3.1 standard, at upcoming cable, satellite and broadband trade fair ANGA COM 2016.
“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.