RTL Group ended the first quarter with 2.72 million paying subscribers for its streaming services TV Now in Germany and Videoland in the Netherland.
Dutch viewers say that they are willing to buy one to three video streaming services, according to a survey carried out by news website nu.nl.
RTL Nederland is planning to add a cheaper tier to its SVOD service Videoland.
WATCH VIDEO. At the end of 2018 RTL Group registered 1 million paying subscribers for its VOD platforms (mainly the pay services TV Now Premium in Germany and Videoland in the Netherlands), up 76.7% year on year.
RTL’s SVOD platform Videoland is adding 14 Dutch-language series from Talpa TV.
RTL Nederland is to merge its two OTT activities, Videoland, RTL XL, into a single platform.
RTL Nederland said that during the first quarter growth continued for it’s video on demand platform Videoland, bit failed to give exact subscriber numbers.
The number of Dutch people watching TV programmes on smartphones is growing and currently stands at 21% and 27% respectively, while usage of smart TVs is also oin the rise, according to GfK’s latest Trends in Digital Media research.
Almost a third of Dutch people with a smartphone have the Netflix app on their mobile phone.
Amazon is preparing the launch of its streaming video service Amazon Prime instant Video in the Netherlands in 2017.